Where To Start with Branding and More

Creating Your DIY Business Logo

You can never underestimate the power of a good logo. As the heart of your branding, your logo should embody the essence of your business and leave a lasting impression.

When designing your flyers, business cards and other marketing materials, your logo will be among the most vital elements that you will be working on. That’s why you should never take it for granted. You should be willing to devote some time to it.

The good news is, you don’t have to spend a lot to pay a pro designer. These days, you will find plenty of websites that let you make your own, with the help of user-friendly editors that come with several customization options.

Most of all, there’s no need for any technical expertise or design knowledge whatsoever. Such tools are instinctive to use, which means you simply have to follow as you are instructed. For instance, there are sites that will ask you questions about your business, and after that, they will provide logo recommendations based on your answers. Then you can conceptualize and personalize your logo and then download for any purpose and in any format you need.

Below are tips that can help you come up with a good design:

a. Picking Colors – Use colors that represent your company’s spirit. So if you sell children’s toys, bright hues work best. If you sell jewelry, more subdued and elegant shades are suitable. Ever heard of psychology of colors? Read about it and see how it can help you pick the right colors for your logo.

b. Size Optimization – Ensure that your logo looks great in various materials or resolutions. In other words, scalability is important. There’s no need to keep adjusting the size manually for various purposes.

c. Getting Inspiration – You can’t copy a logo that you like, but it can always inspire you to create something as beautiful. If you research online, you will find lots of websites that feature tested and proven logos of successful brands. Let them serve as your guide as you build your own.

d. Sustainable Design – While it’s okay to update your logo from time to time, you can’t do it every week. Remember that logos work through consistency because its main function is identifying your brand. Changing yours so frequently will only confuse the public, which is counterproductive to the brand you’re building or maintaining.

e. Simplicity Is Key – Lastly, yes, simple logos are more unforgettable. It’s okay to be creative, but don’t go overboard. Creativity can actually get in the way of business if you forget that function is always the priority.

Overwhelmed by the Complexity of Branding? This May Help

Where To Start with Branding and More